保持清醒頭腦 堅決抑制促銷購物欲
Stop being such a sucker for a smooth sales pitch! The key? Getting wise to sneaky sales tactics.
千萬不要做促銷時節瘋狂購物的傻瓜!關鍵是什么呢?面對卑鄙的促銷伎倆變得精明一點!
Step 1 Don't be vulnerable
1.不要脆弱
Try not to shop when you're tired, sad, or rushed. Negative emotions will just make you more vulnerable to sales pressure.
當你感到疲勞,悲傷或匆忙的時候不要購物。負面情緒讓你面對促銷壓力時會更加脆弱。
Step 2 Do your homework
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2.做好準備工作
The best defense is preparation: If you're looking for something specific, shop around or search for it online so you'll be able to recognize a real steal.
最好的防御就是做好準備:如果你想購買某件具體的物品,多轉幾個地方,或者在網上搜索一下,這樣你就能夠發現真正的便宜貨。
If you do your homework ahead of time, you'll also know when a "special deal" someone claims to "authorize" is actually a bargain.
如果提前做好準備,你就會知道什么時候商家聲稱“委托代理”的“特價促銷”實際上是便宜貨。
Step 3 Never feel obligated
3.不要覺得有義務
Never let a salesperson make you feel obligated to buy something because they've let you taste a sample or spent a lot of time waiting on you. The urge to reciprocate is such a strong human response that many sales people consciously try to exploit it.
永遠不要覺得自己有義務購買某種東西,僅僅因為促銷人員讓你品嘗了樣品或花了很多時間等待你。許多促銷人員都有意識地想要利用人類強烈的報答沖動。
Step 4 Resist pressure
4.拒絕壓力
Don't fall for the old "this deal is only good today" ploy. In most cases, you can get the same offer tomorrow.
不要相信“促銷僅此一天”的謊話。在大多數情況下,第二天仍然有這種優惠活動。
Step 5 Don't be fooled
5.不要被愚弄
Don't be fooled into thinking that you will never, ever find another item like the one you are wavering on. Making an item seem scarce to increase its perceived value is another persuasion tactic that salespeople use.
千萬不要被騙,認為你永遠不會找到和手中的這件同樣的物品。讓商品看上去非常罕見,以增加其感知價值也是銷售人員管用的策略。
Step 6 Keep your head
6.保持頭腦清醒
Instead of getting excited when a salesperson keeps reducing a price, ask yourself why the salesperson is so eager to get rid of the product, and why the price was so inflated in the first place.
當促銷人員一再降低價格的時候千萬不要沖動,問一下自己為何促銷人員如此心急想要處理掉這件物品,為何最開始的時候價格如此浮高。
58 percent of shoppers polled say they receive enormous pressure to buy an extended warranty with home electronics or appliances.
58%接受調查的購物者表示,他們都受到了巨大的壓力為家用電子產品和電器購買延長保修期服務。